Beijing prosecutors have asserted that the messaging app’s Youth Mode, which prevents young users from accessing certain features, falls foul of legislation designed to ensure the online safety of minors, although they have not outlined how. Technology giant Tencent are facing legal action from the Chinese government over allegations that the company’s WeChat subsidiary fails to protect underage users. Finding a way to target and place ads without interfering with the security system that keeps so many users on board could mean serious money for Facebook. The mass exodus that followed the company’s announced changes to WhatsApp’s privacy policy to integrate B2C communication proves that consumers are more conscious about how their personal information is being used, and are willing to walk if they feel its security is at risk.
The system is already being trialled by other companies, such as IBM and Google, who are exploring how it can be applied to other data-sensitive sectors like health and finance.Īchieving such a feat could hold the key for Facebook to unlock WhatsApp’s monetisation potential.
Wechat advertising 2021 how to#
According to The Information, the social media heavyweight are currently putting a team of AI researchers together in order to examine how to analyse advertising data without breaching the app’s end-to-end encryption.įacebooks’ newly-assembled AI team will seek to establish a way of doing this by experimenting with Homomorphic Encryption, a technique that facilitates the extraction of data without severing encryption.
In this edition: Facebook are reportedly exploring bringing ads to WhatsApp Tencent are hit with legal action from the Chinese government over allegations that their WeChat messaging app fails to protect underage users research finds that the global mobile gaming market is set to reach USD $120bn this year and the Open App Markets Act is proposed in the US.įacebook are reportedly exploring inserting ads into their WhatsApp messaging platform. In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe.
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